Activate the New Lock 3
Description
Why is This Important
Vibrant, well-attended programming draws residents together, supports local businesses, and showcases Akron as a destination which strengthens civic pride and downtown vitality.
Initiative Wins
Created and launched new Lock 3 logo and brand guidelines in 2025.
Raised $248,000 in philanthropic summer programming support in 2025 to support the first summer season at Lock 3 since reopening.
Hosted 80+ events and 201,000+ attendees in 2025, including signature celebrations like the Akron Marathon and Akron Pride Festival.
Completed two seasons of Winter Blast programming, drawing 15,000 visitors in 2024-2025 and 9,000+ in 2025-2026.
Impact Spotlight
What We’ve Done This Quarter
Completed the 2025-2026 Winter Blast season with 9,000+ visitors.
Launched a programming survey to shape the 2026 summer season, building on the 2025 survey that reached nearly 3,000 people.
Scheduled 110 total events, including 12 national touring acts.
What We’re Working on Next Quarter
Implementing 2026 summer programming, striving toward 250,000 annual visitors and activating year-long gathering, delivering signature events, expanding programming, enhancing the guest experience, and growing revenue and financial sustainability.
Announcing the installation of a signature art sculpture at Lock 3 created by a renowned artist.